Oslo Fashion Outlet
Building Brand Awareness and Driving Traffic
The Challenge
At the start of 2024, brand awareness for Oslo Fashion Outlet was at approximately 50% in its key markets – Oslo, Akershus, and Østfold. With ambitious growth goals, the client aimed to both strengthen the brand and significantly increase destination awareness across both primary and secondary catchment areas.
About the Destination
Oslo Fashion Outlet offers a premium shopping experience – bringing together well-known fashion brands at outlet prices, all in one convenient location. Strategically located in Vestby, it sits at the intersection of Oslo, Akershus, and Østfold, making it an accessible destination for a large urban population.
Our Approach
In close collaboration with Oslo Fashion Outlet, Creative Mill developed and executed a comprehensive 360° marketing strategy rooted in insight, tactical segmentation, and precision execution – all tailored to meet clearly defined KPIs.
Deliverables Included:
- Audience Definitions & Strategic Marketing Plans
- Media Planning & Buying and excecution with emphasis on OOH, DOOH, radio, Google Ads, and Paid Social
- Press & Influencer Collaborations with high-impact partners
- Social Media Management including content production and channel strategy
- Concept Development for new campaigns across both digital and physical touchpoints
- Event Planning & Brand Activations to drive engagement and footfall
The Results
- +37% increase in brand awareness in primary markets from 2024 to 2025
- Significant growth in traffic, loyalty, and purchase intent
- A strong foundation for more data-driven, targeted marketing efforts moving forward
Through a coordinated, insight-led approach, Creative Mill helped position Oslo Fashion Outlet as a top-of-mind destination for outlet shopping – increasing visibility, driving customer engagement, and strengthening long-term brand equity.