conscious style

KMS Conscious Style Digital Campaign

NEWS ALERT! KMS has just launched a brand new series consisting of ingredients that are up to 98% natural – Conscious Style. The products are clean and sustainable, without compromising on product performance. Thus, in connection with the launch, we produced a digital campaign where we collaborated with selected influencers.

As environmental awareness and sustainability have become a natural part of everyday life, the influencers were encouraged to inspire their followers to make a more environmentally conscious choice when it comes to their hair care routines. This resulted in informative stories, inspiring photo carousels and creative reels. Check out some of the material that the influencers created!

@lisevalo

@mathildeholck

@ingvildpaulsen

@gitteleine

We congratulate @kmshairno on the launch of their new sustainable line Conscious Style! We love it 💚