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Advent Campaign with Søstrene Grene

Søstrene Grene is a retail chain where you can find affordable decorations, DIY projects and interior. They have high ambitions about creating a sustainable value chain and they have already come a long way.

In order to promote this years Christmas decorations from the sisters, we collaborated with well-known influencers of relevance. They were encouraged to make engaging and creative content with products of their own choice from Søstrene Grene. We created a campaign and the theme was advent. The result of this was Reels, IGTV, posts in feed and instagram stories which were linked to Søstrene Grene´s website (swipe up). This generated visitors to the sisters website.

The viewers/followers were presented with affordable gift ideas for the advent calendar and fun DIY projects which were popular, also for their children.